Indigo Design Award 2020
Silver in Interactive Design 2020, Non-Pro
Bronze in UX, Interface & Navigation 2020, Non-Pro
Honorable Mentions in Apps 2020, Non-Pro
Culinity is an interactive learning experience designed to help users plan and cook the recipes they love
users are guided through recipes in the most efficient manner by using AI to determine the proper steps and order the user should take.
The recipes are modeled after Robert Gagné's 9 steps of instruction technique to help users retain knowledge of the recipes they make
If you need assistance, Alfredo is here to help
Hey Alfredo, what is caramelization
Caramelization happens when sugar is introduced to heat. Compounds are released that alter the flavor and the color of the sugar. The most immediately noticeable effect is the darkening of the sugar's color.
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We found that, particularly among the millennial generation, there is a startling lack of knowledge and independence when it comes to basic cooking skills.
Only 31% of 18-to-29 year-olds felt confident in the kitchen
75% don't know how to peel a potato with a knife, 80% don't know how to melt chocolate, and 91% say they'd have difficulty following a recipe
33% of millennials rely on a handful of dishes they know well
45% of millennial shoppers want to take cooking classes to learn how to prepare new meals and dishes
53% of shoppers get recipe ideas online
Here are just a few reasons:
100 of Montana's 170 high schools [59%] offer some type of Family and Consumer Science (FCS) class
In 2012 there were only 3.5 million students enrolled in FCS secondary programs, a decrease of 38% over a decade
As time passes by young people are slowly losing FCS classes that teach them basic skills
This lack of basic skills contributes to something called cognitive offloading
Cognitive offloading is anything you do to reduce the cognitive demands of a task: basically, to make it take up less mental space.
The reason for this is because ease with technology has made it harder for young people to learn how to cook
YouTube tutorials and detailed recipes with step-by-step photos tend to promote dependence, rather than independence.
"Memory is changing. Our research shows that as we use the Internet to support and extend our memory we become more reliant on it. Whereas before we might have tried to recall something on our own, now we don't bother.” - Dr Benjamin Storm, Cognitive Psychology Prof. at UCSC
We wanted to know what factors cause young people to be dependent
so we interviewed our target audience with various degrees of cooking experience
Lack of Knowledge
Does Not Step
Out of Their Comfort Zone
Many young people lack the knowledge and resources needed to form independence in the kitchen
How can we...
provide a way for our users to become independent in the kitchen?
provide users with the ability to build implicit knowledge
Types of knowledge
Users need implicit knowledge about cooking in order to gain independence in the kitchen
Most implicit knowledge is created in meetings and conversations that generate new ideas, new solutions, and improved processes.
By using instructional design, we can build users implicit knowledge on cooking and expand their horizons
“Instructional design is a technology for the development of learning experiences and environments which promote the acquisition of specific knowledge and skill by people.”
Method- Robert Gagné's 9 steps of instruction
1. gain attention
4. present information
this is a demonstration of...
7. provide feedback
you need to...
2. inform the learner of objective
today we are going to...
3. stimulate recall of prior information
yesterday we learned how to...
5. provide guidance
this is a guide for performing...
6. elicit performance
try it on your own
8. asses performance
see how well the user is doing
9. enhance retention
keep applying skills
use technology to design a proper way for a person to follow and learn a recipe in order to build implicit knowledge and independence in the kitchen
Concept & Design
Utilizing instructional design, we will provide an AI voice assisted app that guides users through recipes in an intuitive manner in order to provide users with implicit knowledge of cooking
Modeling a draft interaction using Roberts Gagné's 9 steps of instruction
Now we will look at a random recipe I found on the internet (as is)
Pan seared rib-eye steak
Now of course someone could successfully cook this recipe, however
It is not intuitively easy to follow
Uses terms the user may not understand
Steps have a choppy inefficient flow ( most recipes have misplaced steps that could have been placed in a better order to improve the flow and process)
It does not do a good job at outlining the recipe. This is easily noticed by having a preparation stage but then including non prep actions
Multi steps being combined into one (see step 3).
Overall hard to read in an efficient manner
This is just one example of the many poorly put together recipes you can find on the internet
User interaction using the recipe above utilizing the 9 steps of instruction
(Click to open)
Basic Culinity user flow of recipe outline
Culinity user flow using the model recipe
Mid-Fi Interface using the modeled recipe in the 9 steps of instruction
1. Gain Attention
How does culinity's AI break down recipes into these steps
AI Text Summarization
AI text summarization is the process of condensing long documents into shorter summaries. There are 2 methods of text summarization.
Culinity utilizes the abstraction based method to arrange recipes in the proper intuitive manner
How does it work?
Lets revisit a snippet of the recipe I found online
3.) Add oil to hot pan, and then steak. Cook until browned and caramelized on the bottom, about 5 minutes, then turn and cook for 2 minutes. Lower heat to medium. Add butter, garlic and thyme to pan. Continue to cook the steak while using a spoon to baste melted butter on top until an instant-read thermometer inserted horizontally into the steak center reads 130°F for medium-rare, about 5 minutes. (If needed, transfer the pan into a preheated 350°F oven to finish cooking.)
Used lofi prototype
Testers used props and ingredients to imitate a kitchen and make the test feel more natural and accurate
Wording can be a barrier between understanding
Visuals help users understand complicated techniques
Users needed more context towards the beginning
Once the recipe began, users were able to follow the steps
Used a mid/high fidelity prototype
Testers performed making the recipe in a kitchen
People were heavily reliant on images
Need constant reminder of amounts with ingredients
Need to highlight key words such as temperature